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Doctors & Staff

Meet the experienced and friendly doctors and staff who make Magic Valley Vision the leading provider of vision care products and services in Twin Falls.

Dr. Jennifer Ruprecht – Optometrist

Dr. Jennifer Ruprecht was born and raised in Twin Falls, Idaho. She was a Twin Falls Bruin, graduating in 1992. After earning her Bachelor of Science degree from Idaho State University, she continued her education at Pacific University College of Optometry. She earned her Doctorate of Optometry degree in May 2000. She is a member of the Idaho Optometric Physicians as well as the American Optometric Association.

Dr. Ruprecht and her husband Karl have 2 sons. As a family, they enjoy hiking, swimming, cub scouts, and exploring the outdoors.

Dr. Ruprecht has practiced optometry in Twin Falls for over 18 years. Dr. Ruprecht specializes in family and pediatric vision care, eye disease management, contact lens, and ocular surgery co-management.

Jenn Moreno – Office Manager

Photo of Jenn MorenoJenn oversees our day to day operations and keeps things running smoothly and efficiently with many years of experience in customer service and office management. She enjoys interacting with our patients and helping them pick out their newest fashion piece. She believes our office is a happy, uplifting place to be and wants all of our patients to be as comfortable as possible when they’re here. She loves to have a fun conversation with at least a laugh or two!

Jenn was born and raised in the beautiful Hagerman Valley where she graduated from high school in 2010. Jenn and her husband Carlos now reside in Twin Falls. They both enjoy spending time as a family and making memories with their daughter, Huxlee, and their two dogs.