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Doctors & Staff

Meet the experienced and friendly doctors and staff who make Magic Valley Vision the leading provider of vision care products and services in Twin Falls.


Dr. Jennifer Ruprecht – Optometrist

Dr. Jennifer Ruprecht was born and raised in Twin Falls, Idaho. She was a Twin Falls Bruin, graduating in 1992. After earning her Bachelor of Science degree from Idaho State University, she continued her education at Pacific University College of Optometry. She earned her Doctorate of Optometry degree in May 2000. She is a member of the Idaho Optometric Physicians as well as the American Optometric Association.

Dr. Ruprecht and her husband Karl have 2 sons. As a family, they enjoy hiking, swimming, cub scouts, and exploring the outdoors.

Dr. Ruprecht has practice optometry in Twin Falls for over 13 years. Dr. Ruprecht specializes in family and pediatric vision care, eye disease management, contact lens, and ocular surgery co-management.


Jenn Moreno – Office Manager


Extra Info

Magic Valley vision is dedicated to proving quality eye care for all of Southern Idaho. We welcome patients of all ages.

We are proud of the personalized care we offer to our patients